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Post by Admin on Oct 21, 2015 8:54:58 GMT
Labour is now seen as “irrelevant” and “part of the past” by voters in Scotland who have deserted the party, according to its own research into its general election defeat in May.
Focus groups conducted in Edinburgh and Glasgow found that Labour was seen as “indistinguishable from the Tories” and “an incompetent version” of the them. Anger about Labour “taking Scotland for granted” for years has dissipated, but only because the party is “simply an irrelevance” which is “firmly in the past….part of the heritage.”
The party’s research concluded: “Labour must re-build in Scotland as a credible alternative to the SNP that isn’t at the beck and call of Westminster”. It said the party should “consider rebranding Scottish Labour as independent.”
would you vote labour if not why not
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